CONVERT VIEWS
Create High-Converting Video Ads
EASILY Using Proven Formulas That WORK
(OVER 100 million dollars in ad spend says so)
Traffic is Expensive, Don't Waste
it on Bad Creative...
By using the knowledge in this course you may save hundreds or even thousands of dollars in wasted traffic that otherwise would have engaged with your video.
The Secret is Simple...
You need to know just a few basic skills and concepts to create incredibly effective video ads for YouTube, Facebook, Instagram, TikTok, or any other social media platform. Our techniques are easy to understand, and even easier to implement. In fact, you likely already possess many of these skills (and tools) without even knowing it... they just need to be unlocked.
6 Chapters With 24 Actionable
Video Lessons Revealing...
The Secrets to Crafting Attention-Grabbing Hooks That Captivate Your Audience Instantly. Plus Different Types That Succeed Within Seconds.
Why Attention Is a Commodity and How to Leverage It for Maximum Engagement.
The Most Effective Ad Structures That Compel Viewers to Take Immediate Action.
How to Use The Power of Curiosity, Disruptive Ad Angles, Punchy Headlines, and Strong Visual Appeal to Stand Out in a Crowded Feed.
The Concept That 'Ugly Is Beautiful' in Social Media Marketing to Enhance Authenticity and Engagement.
How to Keep Your Content Native to Each Platform for a More Organic and Effective Reach.
Techniques to Crush Customer Objections Before They Even Arise, Boosting Your Conversion Rates.
Proven User-Generated Content Styles With Ad Examples From Top Brands to Inspire Your Creative Process.
How to Create a Sense of Urgency, Giving Your Audience a Compelling Reason to Act Now.
How to Use Competitor Research Effectively to Stay Ahead of Industry Trends and Consumer Preferences.
Jon Doe
I’m a paragraph. Double click me or click Edit Text, it's easy.
Jane Doe
I’m a paragraph. Double click me or click Edit Text, it's easy.
James Doe
I’m a paragraph. Double click me or click Edit Text, it's easy.
What You WILL NOT Learn...
This course IS NOT about the technical side of making video ads. We won't be talking about which camera to use (except the one in your pocket) or what editing software you need. Why? Because that doesn't affect how an ad performs on social media. Fancy only hurts conversions.
The good news is this... it doesn't matter what you use to shoot your videos. In fact, its better if you use a smartphone to shoot your videos because it feels authentic and organic... and that's a magical (and valuable) thing... authenticity.
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You don't need complex editing either... some of the highest performing videos we've seen only have a couple edits in them (if any). And they don't have impressive text, or animation with wild transitions. They don't even feel professional in ANY WAY. We'll even show you those ads and break them down.
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WHY? Because that is how people today communicate ideas and share their lives socially; with simple and direct video. You want your ads to be part of that social ecosystem, not stand out against it.
It's not complicated.
I Promise.
A Decade of Proven Video Marketing
Experience in One Course
Social Media Ad Mastery
SECTION 1: The core of direct-response video.
You'll learn why attention is everything, the simple formula to Engage + Compel = Sell, and a proven ad structure to capture viewers and drive action. Perfect for anyone ready to boost results with impactful, no-nonsense video ads.
SECTION 2: The hook... the hook, it's the HOOK!
It's all about the Hook—the key to stopping the scroll in just a few seconds. I'll break down the anatomy of a powerful hook, reveal different types to captivate your audience instantly, and share proven hook ideas you can start using right away.
SECTION 3: Unleashing the Power of Curiosity.
Learn why the curiosity factor is a game-changer for capturing attention and keeping viewers hooked. Master the art of crafting provocative titles and headlines that disrupt the norm, and discover how to grab attention with unusual, eye-catching concepts.
SECTION 4: Ugly is Beautiful in Social Media Marketing.
Discover why authenticity reigns supreme for driving engagement, how to create content that feels native to each platform, and how to make the most of what you already have available to you.
SECTION 5: Elements That Make Ads Crush.
Tackle objections head-on, craft ads with strong visual appeal, and master the art of showing, not just telling—demonstrate value and results with impact. Plus, discover how to give your audience a compelling reason to act now.
SECTION 6:
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Tackle
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Proven Ad Styles; a Creative Overview
6.1 UGC Styles with Examples**
6.2 Graphic styles for Ads**
6.3 (Comparison)
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Winning Ad Examples... And Why They Worked
Case Study: DudeRobe
Case Study: 4Patriots
Case Study: CozyEarth
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Shoot to Test, Test to Win
8.1 How to do competitor research
8.2 How to build ads for testing
8.3 What does ad success look like?
BONUS 1: Winning Ad Case Studies
Deep dive into 5 different winning ad creatives that have 6 figures of spend behind each of them. We'll break down why the ads worked, the different elements within each ad, and even ways to iterate and improve on them.
$197
BONUS 2: Trained UGC Scripting Writing GPT
Deep dive into 5 different winning ad creatives that have 6 figures of spend behind each of them. We'll break down why the ads worked, the different elements within each ad, and even ways to iterate and improve on them.
$497
BONUS 3: AI Ad Shortcuts and Hacks
Deep dive into 5 different winning ad creatives that have 6 figures of spend behind each of them. We'll break down why the ads worked, the different elements within each ad, and even ways to iterate and improve on them.
$497
Unsure if the training is good? Here is the most valuable lesson from the course for FREE...
What you'll learn...
Video structure. Yep, that's the magic sauce. The open (or hook), how you present the information, how to build curiosity, or address objections. But it's not just how you lay out the information; it's also the concepts behind the information. The reason "why" people should care, watch, engage, and ultimately click and buy.
Millions spent, so you don't have to.
The knowledge from this couse was gathered over several years, hundreds of online video ads, and millions of dollars in traffic spent over Facebook, YouTube, and Instagram.
These aren't theories. These are tested strategies still used today in our business. These are techniques that continue to work and continue to generate sales for our clients.