VIDEO AD CREATORS THAT SPEAK YOUR LANGUAGE

Better Videos, Better Conversions

We're not just award winning video creators, we're a team of expert online direct-response video marketers that have helped generate over 100 million dollars for our clients over the past 10 years using properly structured videos that converts viewers into buyers.

 

In today's online environment, a huge amount of factors contribute to a videos success or failure in an ad campaign. A highly produced video on the wrong platform can lead to poor conversions. Or an amateur video to the wrong audience can hurt a brand. Audience expectations, a good message, and a style that matches the platform its presented on are just a few of the considerations we make while crafting our ads. 

 

In the evolving landscape of online marketing, we stay close to the current and up-coming trends of online video. From what's working on Facebook, to the best converting practices of 15 second Instagram story ads, we work along-side your ad buyers to ensure the ads we create are engaging and keep viewers to the call-to-action... helping you achieve a better ROI. 


Our Formula

ONE PIECE OF MEDIA, TAILORED TO THE RIGHT PLATFORM.

  • ATTENTION

    In today's social media landscape attention is the greatest currency. Capturing attention by starting videos the right way is key.

  • ENGAGEMENT

    Once a viewer's attention is captured, they must be engaged. If a video isn't watched, it won't have any impact.

  • PATTERN INTERRUPT

    Engagement can be cultivated by using editing techniques such as pattern interrupts. This, and other tools help a video's consumption.  

  • FORMAT

    Our videos aim to match the platform they're presented on. A Facebook audience is different than a YouTube audience.

  • LENGTH

    Depending on the platform, video length is a critical aspect of it's success. Short enough to be engaging, long enough to educate. 

  • VALUE

    Social media audiences on platforms like Facebook want value from what they engage with. Whether its entertainment or education, value increases attention.  

  • CAPTIONS

    Over 80% of social media videos are watched without sound. Captions help increase the video's engagement on the right platform.

  • GRAPHICS

    Some online platforms are aided by graphic. They can help increase engagement and can be used as a "call out" for the viewer's attention. 

  • ANALYTICS & CONVERSION

    Paid advertising doesn't mean much unless you are able to convert and see a ROI for your efforts. We look closely at what is working and what isn't to make sure your videos continue to convert.


Our Style

THE RIGHT AD FOR THE RIGHT PROSPECT

Sometimes its the simple ads that perform the best. Here is an example of a simple script, self recorded, with no music or fancy graphic that has converted brilliantly. It has been working for more than 10 months.

Sometime a faster, harder-hitting ad is needed. In this case quick cuts and a mashup of testimonials proved to be effective against colder traffic.


OUR SERVICES


 

We work alongside online ad agencies and individual companies to solve their videos needs both from a strategy and post-production standpoint.

 

Our large post-production team offers high-volume editorial at competitive rates. In addition to our industry low rates our editors are trained in proven online direct-response video marketing techniques that help videos achieve better engagement, better retention, and ultimately better conversions.

Video Consulting

From landing page videos and video sales letter to video ads and testimonial acquisition.

We know video marketing. Scripting, Structure, style, length are all areas we can help guide our clients

Content Creation

We will work closely with you to lock in the aesthetic to attract viewers from frame 1 and throughout. We have writer, as well as production experts to help you acquire content.

Post-Production

By providing us with a single asset of raw content, we are able to take that video and make it shine. We turn it into media that can be used on every social media platform and website. We know formats, screen ratios and length restrictions.

Project Management

From content acquasition, to headline graphics and deliverablity, we handle all aspects of video project organazation and management. 


CONTACT US


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