We Create Video Ads That Convert.
Creative is now the main driver of performance on social media.
Every product is different, every audience is different, every company has a different AOV and a different metric of success. Because of this- each client needs video creative that is tailored to them.
Whether the video's purpose is engagement to build an audience for retargeting, brand awareness, or direct-response to warm traffic for an immediate purchase, we have experience with it all.
We believe data matters in the creative process. Reviewing what works (and what doesn't) is an important part of the video creation process.
Although video creative is not the sole element of a successful campaign, they are often the most challenging aspect of our clients social media efforts, and a hinge-point to their online success.
We create the world's best direct-response video ads for social media, Amazon, Connected TV and websites. Our videos see six figures a month in ad spend across our wide range of clients.
With tens of millions of dollars in video traffic, we have narrowed in on what is working now, and what we think will work next.
We study our clients and their marketplace. We look at competitors, we learn and adapt. We test and we narrow in on what is the most effective video advertising for your product.
VIDEO AD CREATION
2.04x roas on
3x roas on 753k
We're experts at creating video ads that convert.
Because every market is unique, we take our proven video strategies and work alongside your team to test the right media on the right platforms. We come up with the creative based on our experience across dozens of niches.
CREATIVE STRATEGY AND CONSULTING
Most video agencies don't pay attention to your market's competitors when thinking about video. We research what your competition is doing and take what we believe works and improve on it.
CONSISTANT NEW CREATIVE
For clients with large ad spend, we can provide a greater number of ads than most agencies. This allows you to avoid ad fatigue when a large volume of views are reaching your ads.
We're able to get videos completed in days, not weeks. In addition to the new creative, we provide variations for testing so we can learn from every new video.
FINDING THE RIGHT HOOK
How a video performs can be drastically affected by how the video is framed, and opens. We put a lot of effort into testing which hooks convert the best. Typically every creative we generate includes multiple opens so the media buyers can identify what framing generates the best engagement.
My media buyer has an in-house creative team, why do I need Convert Views to make additional videos?
Most agencies put little focus on their creative. And even less so on video creative. They use templates and done-for-you sites to produce generic ads. The reality is not all videos are equal. The right video can mean tens of thousands of dollars in increased conversations as you scale. We work with your media buyer to help give them better video to run in their campaigns.
It's not hard to create an effective video with a couple hundred dollar ad spend behind it.
1-2x ROAS is common with low spend. But can they create a video that continues to perform with 6 figures of ad spend behind it? We can, we have.
We study video data across a variety of niches and continuously adapt to what is working.
My company has an in-house video team? Do I still need them?
Yes! We love working alongside creative teams within a company. We often rely on them to help provide us with new creative assets to work with.
We have found that not only do we benefit from working with internal video teams, but they benefit by learning how to create better video for your company. It's a win/win.
Can you guarantee your videos will perform?
No. No one can guarantee anything in advertising. Part of our process is testing a variety of videos to your market. We narrow in on what they respond to and build off of the successes... and learn from the failing media.
Can Convert Views make one video for me?
Convert Views does not do one-off videos. We work with your company and your ad buyer long-term to continuously provide high converting and impactful video ads.
As we create and test different creative approaches, we learn and narrow in on what is the most effective approach in your market niche.
In addition to scaling what works, we create new videos and try new approaches to continuously grab attention and insure your creative doesn't grow stale as you scale.
If you want to hear first-hand about our approach to video marketing; listen to one or both of our podcast appearances below.